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Southeast HVAC News
Coleman® brand of Johnson
Controls presents Harley-Davidson 110th Anniversary Road King
Motorcycle to Johnstone Supply-Knoxville.
Distributor wins motorcycle by posting
largest percentage increase in year-over-year purchases of Coleman
HVAC equipment.
 When
M.Todd Cramer, president of Johnstone Supply- Knoxville first laid
eyes on the Harley-Davidson 110th Anniversary Road King Motorcycle
at the Johnstone Supply 2013 Spring Sales Planning Meeting and Trade
Show last March, he turned to his Vice President of Sales Ron Carter
and remarked, “We need to do whatever we can to bring that bike to
Knoxville.” One year later, the Coleman® brand of Johnson Controls
Unitary Products Group (UPG) presented the special bike to Cramer
during the 2014 show in Nashville, Tenn., recognizing the largest
percentage increase in 2013 purchases over 2012 reported by any
Johnstone Supply distribution center.
Johnson Controls rolled out the competition during last year’s trade
show among Johnstone Supply distributors that provide the Coleman
line of HVAC products, hoping to see growth in Coleman sales through
Johnstone Supply’s network of six distribution centers and more than
370 independently-owned locations.
“The Coleman brand of HVAC equipment is a product of Milwaukee-based
Johnson Controls, and Harley-Davidson represents another great
Milwaukee institution. So it seemed only natural that the Coleman
brand would team up with the legendary motorcycle manufacturer and
create this competition,” said Tim Brusseau, UPG strategic
distribution account manager at Johnson Controls. “We have seen
substantial growth in Coleman sales over this past year, which
speaks to the commitment of Johnstone Supply distributors to the
brand.”
Johnson Controls made the decision more than two years ago to
provide the Coleman HVAC product line exclusively to Johnstone
Supply, with the exception of a few areas in the country. “We saw it
as a tremendous opportunity for Johnstone Supply to grow their
customer base and expand into the add-on replacement business, while
giving them the ability to determine how they go to market in every
marketplace. The decision has resulted in increased profits and
growing margins – a win-win-win for dealers, Johnstone and for us,
Coleman.”
For Cramer, the growth of Coleman purchases did not happen by
accident. “We hired Ron to target what we saw as our ‘Coleman
opportunity.’ For the first time we had someone who understood how
to drive the brand and had the customer service mentality to be able
to go out and explain to our customers how to grow the brand and, in
turn, grow their businesses.”
Cramer remains pleased with the
Johnstone Supply decision to carry the Coleman line of HVAC
products. “Coleman had good quality when we took them on, and it’s
only gotten better with the purchase of the brand by Johnson
Controls. The brand that is so well known for its camping and
outdoor gear is gaining popularity inside as well, as homeowners
come to know the Coleman HVAC brand. Meanwhile, Johnson Controls is
working hard to get our products to us quickly and efficiently, so
that we can maintain an inventory that allows us to take care of our
customers and allows them to take care of their customers with
quality products. We remain pleased with the products and the
service we receive and are anticipating even more success this year
-- perhaps more than doubling our 2013 Coleman purchases.”
This year’s success will likely encourage Johnstone Supply-Knoxville
to compete for next year’s prize – three Coleman ATVs, to be awarded
to two Johnstone Supply contractors and one Johnstone Supply
distributor on the basis of sales of extended warranties to
consumers. Announced at this year’s trade show, this newest
competition will run through 2014, with award presentations
scheduled for the 2015 trade show. Story
continues below ↓
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To learn more about
the Coleman brand of HVAC equipment, visit
www.colemanhvacdealer.com.
HVAC products from
Johnson Controls, marketed under the well-known Coleman® brand,
include highly reliable residential central air conditioners, heat
pumps, furnaces and accessories and light-commercial, packaged
heating and cooling systems marketed through a network of
distributors and delivered to home- and building-owners through
independent Coleman heating and air conditioning dealers. For more
information about Coleman HVAC systems, visit
www.colemanhvacdealer.com.
Johnson Controls
Johnson Controls is a global diversified technology and industrial
leader serving customers in more than 150 countries. Our 168,000
employees create quality products, services and solutions to
optimize energy and operational efficiencies of buildings; lead-acid
automotive batteries and advanced batteries for hybrid and electric
vehicles; and interior systems for automobiles. Our commitment to
sustainability dates back to our roots in 1885, with the invention
of the first electric room thermostat. Through our growth strategies
and by increasing market share we are committed to delivering value
to shareholders and making our customers successful. In 2013,
Corporate Responsibility Magazine recognized Johnson Controls as the
#14 company in its annual "100 Best Corporate Citizens" list.
For additional information, please visit
https://www.johnsoncontrols.com.
Coleman
As an international leader in the innovation and marketing of
outdoor products, The Coleman Company, Inc. helps people have fun
and make memories by providing the gear integral to their favorite
outdoor experiences. The company’s products include its legendary
lanterns and stoves, as well as coolers, tents, sleeping bags,
airbeds, backpacks, furniture, and grills under the Coleman® brand.
Additionally, the company provides flotation devices, towables,
rainwear, waders, hunting and fishing gear as well as safety and
survival equipment under its Stearns®, Sevylor®, Sospenders®,
Hodgman®, Mad Dog Gear®, and Helium® brands. Founded in 1900 and
based in Wichita, Kan., Coleman is a wholly owned subsidiary of
Jarden Corporation and can be found online at
COLEMAN.com.
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