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Every company markets
themselves and the things that they do well in order to sell
products and grow their business. This is an obvious and
necessary part of doing business. Businesses have sales
goals, objectives, and business plans to achieve.
But, buyers of
commercial/industrial HVAC equipment, and specifically
coils, should have goals as well. See below for an
abbreviated set of goals and priorities that one needs to be
an effective buyer of coils:
• -Quick
Ships: Every commercial HVAC coil replacement has an
urgency to it. There is no such thing as “take your time” or
“we don’t care”, when the coil arrives on the job-site.
Everybody has emergencies and schedules, and every coil has
to be on the job-site when you need it there. Your first
goal should be to always deal with a coil supplier who can
ship quickly and meet YOUR schedules. In real estate, you’re
taught “location, location, location”. In the coil business,
think “delivery, delivery, delivery”!
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• -Minimize
Coil Installation Costs: Your second goal is to minimize
the cost of labor on the job as much as possible. In a
perfect world, you remove the old coil, slide in the new
one; with negligible labor required. In the real world, any
job, whether new or replacement, requires installing a coil
for the proper duty, size and performance. If you have to
spend additional sums of money trying to “jury-rig” the coil
to get it to fit and/or work, then you’ve certainly chosen
the wrong supplier.
• -Trust
the Experts: Coils, for the average customer, are not,
and should not be their area of expertise. You may be aware
of some, or even a lot of the coil’s information, but it’s
not your job to know everything. A great industrial coil
supplier fills in the information gaps, while acting as a
real-time consultant when considering additional options,
such as materials, shipping, and performance. In the end,
it’s not your job to be 100% responsible. You’re paying a
commercial coil manufacturer/supplier to know more than you
and fill in the information gaps when/as needed. Find the
correct supplier and put the responsibility on the supplier.
• -Price:
Lastly, there is price. Simply put; price, while important,
is ultimately inconsequential if you choose a coil supplier
that can’t accomplish any of the above-mentioned bullet
points. The price must obviously be fair, but it’s essential
that you need to find a supplier that excels at all four
criteria.
Capital Coil &
Air is completely open about what you should be searching
for in a commercial supplier. Additionally, we’re confident
in our abilities to match the standards listed above and be
your coil experts. We’d love the opportunity to share our
expertise with you and work alongside you to help solve
whatever issues you’re experiencing.
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